Beskytte dit firmanavn

Forestil dig dette: du ønsker at sælge widgets, og du har valgt den perfekte navn for virksomheden helt ny widget. Du har gjort navnet oprindelige og endnu hjemlig, let at sige svært at glemme, og du har kontrolleret databaser overalt for at sikre, at ingen andre syntes om det først. Du har investeret store summer i marketingmateriale og butiksfacade tegn, der omfatter din vidunderlige nye navn. Bedst af alt, du allerede har nogle nye widget kunder imponeret over din fantastiske tjenester og de spreder ordet, din virksomhed – ja, ene med din fabelagtigt entydigt navn — er stedet at gå til alle deres widget behov, bar ingen. Du elsker dit nye navn.

Så Forestil dig dette: kort efter din widget butik åbner for business, du lære, at en fyr to blokke over bruger det samme navn, en slående ens widget business. Det er navnet på hængende i sit vindue, ved Gud! Kunder er at blive forvirret. Virksomheden begynder at falde og du har mistanke om andre widget fyr bliver de kunder, der var på udkig efter dig.

Kan dette mareridt?

Desværre, ja — men kun hvis du ikke ved hvordan man kan beskytte din virksomheds navn korrekt.

Den første ting en ny virksomhedsejer skal gøre er registrere navnet pÃ¥ den nye corporation. Proceduren for registrering varierer efter stat, men generelt indebærer nogle meget enkle papirarbejde at være indsendt til statens Secretary of State’s kontor, sammen med et mindre gebyr. Secretary of State’s kontor vil ikke registrere to virksomheder med samme navn, sÃ¥ denne procedure vil forhindre senere virksomheder fra indlemmede i den samme stat under dit firmanavn. Registrering med Secretary of State’s office vil ogsÃ¥ legitimere virksomhedsidentitet af din virksomhed som en juridisk enhed, der er adskilt fra dens grundlæggere, og vil give beviser for at demonstrere, at navnet bliver brugt i handel nÃ¥r du næste registrerer den navn som et varemærke. Vær dog opmærksom pÃ¥, at en virksomhed kan indarbejde i nogen af de 50 stater, sÃ¥ registrere din virksomhed i din egen stat giver kun delvis beskyttelse af dit firmanavn. For at give større beskyttelse, er det nødvendigt at registrere navn som et varemærke eller servicemærke med United States Patent and Trademark Office.

Registrere din nye firmanavn med US Patent and Trademark Office vil give landsdækkende meddelelse om dit krav til navn som et varemærke, og påberåber sig de føderale domstole i at beskytte navnet jurisdiktion. For at registrere en ny virksomhedsnavn som et varemærke, kan en ansøgning fås online på US Patent og varemærke hjemmeside, www.uspto.gov. Dette program kan enten være gemt online eller sendes til Patent- og Varemærkestyrelsen. Være opmærksom på, at behandling af din ansøgning kan tage mere end et år, så denne ansøgning skal indgives hurtigst muligt for at begynde processen. Status for din ansøgning kan kontrolleres online.

Du behøver ikke at vente, indtil dit varemærke nationalt er registreret for at begynde at beskytte din ret til det, men. NÃ¥r du bruger din virksomhedsnavn pÃ¥ marketingmateriale eller andre skriftlige spørgsmÃ¥l, kan du vise din pÃ¥stand om at navnet som et varemærke ved at tilføje en lille “TM” i slutningen af ordet. Dette giver meddelelse til dem, der ser de skriftlige materialer, du overveje navn at være proprietær og bør ikke være “lÃ¥nt” af andre. NÃ¥r du modtager nationale registrering af firmanavn som et varemærke, men det fÃ¥r den største mulige beskyttelse og du kan dokumentere dette ved at inkludere en R i en cirkel, “®,” i slutningen af din virksomhedsnavn.

Når du har modtaget varemærkeregistrering, skal du indsende periodiske Affidavits for brug med Patent- og Varemærkestyrelsen at bevise, at navnet er stadig i brug. Hvis du ikke længere brug af varemærket for en årrække, vil du miste ejerskab af navnet som et varemærke og andre måske kunne bruge den.

Dernæst kommer virksomhed som “politi” dit varemærke. Dette indebærer online forskning og undersøgelse inden for din egen industri til at bestemme, om din varemærkebeskyttede Virksomhedsnavn bruges af andre i den samme eller lignende virksomhed, der kan forÃ¥rsage forvirring om din forretningsidentitet. I sÃ¥ fald afskrækker en fornuftig brev ofte nybegynder fra ved hjælp af virksomhedsnavnet. Hvis et brev er ineffektive, kan sagen løses gennem retssager.

Grundlæggelsen af en ny virksomhed er en travl tid, men det er nødvendigt at begynde så hurtigt som muligt at beskytte de nye firmanavn mod overtrædelse. På denne måde er det muligt at undgå forvirring og bevare alle kunde gode vilje, at de er kommet til at associere med dit firmanavn.

18 tanker om “Beskytte dit firmanavn

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